PESO Model for PR and Marketing - Paid, Earned, Shared, Owned Media

PESO Model for PR and Marketing

PESO Model for PR and Marketing: Paid, Earned, Searched, Owned Media

Did you know that there’s a specific model that can help you with your marketing and public relations efforts? It’s called the PESO model, and it stands for Paid, Earned, Shared, and Owned media. In this blog post, we’ll discuss what each of these terms means and give you some tips on how to use the PESO model in your own business. Stay tuned!

PESO stands for Paid, Earned, Shared and Owned Media. The PESO model, which was created by Gini Dietrich in 2009, is an advancement of the PEO model. Original, the model was developed to help communicators understand how social media fits into their marketing mix. The PESO model expands on this concept by adding Shared Media, which includes user-generated content (UGC) and Influencer marketing.

„Agencies are often specialized and don’t feel their counterparts in other focus areas are competent in integration. Digital agencies claim social agencies lack larger brand perspective, while social agencies say media buyers ignore long-term engagement. In any case, not integrating, agencies are missing opportunities“

The Converged Media Imperative | Rebecca Lieb  [Report] The Converged Media Imperative: How Brands Must Combine Paid… (slideshare.ne

Paid, Earned, Shared and Owned Media

Paid Media is any form of advertising that you pay for. This can include traditional advertising methods such as TV and radio ads, as well as online methods such as Google AdWords and Facebook Ads.

Earned Media is any exposure that you earn organically, through earned effort rather than paid placement. This can include media coverage such as news articles and TV segments, as well as social media mentions and user-generated content (UGC).

Shared Media is any form of user-generated content (UGC) that is shared by others. This can include social media posts, blog articles, and videos.

peso model owned media

Owned media is any form of content that you own and control. This can include your website, blog, and social media channels.

Boost your company’s visibility!

The PESO model can help boost a company’s visibility in a number of ways. First, paid media can be used to quickly generate exposure for your brand. This can be especially effective if you use targeted advertising methods such as Google AdWords or Facebook Ads. Second, earned media can help build credibility and trust for your brand. When others see that your company has been featured in news articles or TV segments, they are more likely to believe that you are a reputable and trustworthy business. Finally, shared media can help increase reach and engagement for your brand. When users share your content on social media, their followers will also be exposed to your brand, which can help increase traffic to your website or social media channels.

So, if you’re looking to boost company visibility, the PESO model is a great place to start. By using paid, earned, shared, and owned media, you can quickly generate exposure for your brand and build trust and credibility with your audience.

PESO Model for PR and Marketing: Definition, Examples and Benefits

This could be anything from downloading a white paper to attending an event.
The PESO model can be used by businesses of all sizes to achieve their communications goals. Paid media is a great way to generate quick exposure, while earned media can help build trust and credibility. Shared media can help increase reach and engagement, while owned media can be used to control the message.

peso model for pr and marketing definition examples and benefits

PESO Model for PR and Marketing: Pros and Cons

There are pros and cons to the peso model. On the plus side, it is a very simple model that is easy to understand and implement. It is also relatively easy to predict how the exchange rate will move under different circumstances. On the downside, the peso model is not always accurate, particularly in times of economic turmoil. In addition, it does not take into account the impact of other factors such as interest rates and inflation.

PESO Model for PR and Marketing: pros and cons


As a result, the peso model should be used as a guide rather than a hard and fast rule. When making investment decisions, it is important to consider all of the factors that could impact the value of your investment.

PESO Model for PR and Marketing: Exposure, Engagement, Influence and Action

The PESO model is a great way to think about your communications goals and how to achieve them. It stands for Exposure, Engagement, Influence and Action.

PESO Model for PR and Marketing: Exposure, Engagement, Influence and Action

Exposure is about getting your content seen by as many people as possible. This can be done through paid, earned, shared or owned media.
Engagement is about getting people to interact with your content. This could be through comments, likes, shares or clicks.
Influence is about getting people to change their opinion or behaviour as a result of your content. This could be anything from signing up to your newsletter to making a purchase.
Action is about getting people to take a specific action.

Conclusion paragraph

The peso model is a great way to boost your company’s visibility and it has been shown to be effective. However, there are some pros and cons that you should consider before using it. Overall, the peso model can help increase exposure, engagement, influence and action for your business. Have you tried using the peso model in your marketing? What results did you see? Let us know in the comments below.

Categories: Digital Marketing
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